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Why it is important to visually engage your reader?

The 21st century is a fast-paced highly visual environment. The human brain processes images much faster than it processes text. We are designed to respond to visual signals.  When we want to draw attention, images have the capacity to achieve results better and faster. So...which engages your brain with the concept of speed faster, the paragraph above or the image below?

Visuals

 
 

11.14.09

 

Your website has 5 seconds to get your readers attention

...visual signals are the key

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The Lamborghini driver wanted to know what 500 MPG looked like.
 We could have tried to tell him... but we decided to just show him!

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